![]() ![]() Obvious Wines’ creator and CEO is Brice Baillie, a French native and former wine snob. He believed that selecting a glass of wine should be as easy, pleasurable, and casual as drinking it. He graduated from EDHEC Business School with a master’s degree in management and finance and then worked as the Head of Finance at L’Oréal before founding his company in 2018.īrice has always felt that you shouldn’t need a special education to appreciate a glass of fine wine, but wine snobs may make the experience complicated and frightening. Obvious Wines was founded and is run by Brice Baillie, a French native and former wine snob. ![]() Their diverse labels simply indicate the flavor profile, qualities, and province of each bottle. Obvious Wines is a collection of family estate wines made in ecologically sustainable farming practices. Obvious Wines is a firm that aspires to deliver high-quality, economically priced, uncomplicated, and snob-free wine. Finally, the split the difference and agreed on 12.5% equity for $160,000.Mobile Apps For Backpackers: What Are The Best Digital Maps? He counters Lori's offer with the same 12.5% stake but for $170,000 instead. The entrepreneur hesistated at the offer, not out of a disinterest in working with Lori, but because he had already raised outside investment at a higher value. Rather than accept the entrepreneur's deal of $150,000 for 5% (a small amount of equity for a shark to bite on), she instead offered the money for a 12.5% stake. Mark stated that he was out because he doesn't do buisness with anyone who hires mimes.įortunately, Lori expressed an interest in a company that makes wine buying more fun, more exploratory, and less intimidating. Has a mime ever helped anything? It certainly didn't here. Unfortunately for the entrepreneur, he began his pitch with a mime alongside to help. Wonderful, perhaps the most obvious shark to go after, also dropped out stating that he already sells $10,000,000 in wines a year and has no interest in competing with himself. Daymond dropped out of the deal quickly because he stated that building a brand is "hard." Mr. Īt first things didn't look so good for the entrepreneur. ![]() Perhaps more important than what the entrepreneur had to say, however, was that Kevin finally explained what his whole fancy wine club thing was about. The retail cost of a bottle is $16 and the wholesale price is $11.Ĭurrently, the product is only sold in Southern California but part of the reason why he is trying to raise money is to hire a sales person to go out and contact stores and distributors in order to get the product carried more widely. However, the entrepreneur had run a pilot in the previous year to gauge interest and he claims that all of the stores re-ordered. Obvious Wines has been on the market for just seven months and in that time has sold 9,000 bottles wholesale for $100,000. ![]() The sharks complimented the entrepreneur on his wines, especially the white that he demonstrated. He saw other experience the same issues that he'd been having and decided to come up with a novel way to handle it. Despite being French, the entrepreneur actually had no experience with wine before. The company was started when the entrepreneur began to take an interest in California wines but started to get lost in where to go and what to try next. The concept is to add a degree of education along side the wine buying experience to take much of the guesswork and fear out of the process. Seeing that many people are intimidated by the wine buying experience, the entreprneneur has collected wines from eco-friendly vineyards from across the world and then labeled them with taste profiles and additional information such as suggested food pairings and ratings. Obvious Wines is a company founded by a Frenchman living in Los Angeles, CA, that bottles and labels a collection of currated wines intended to take the guesswork and hesitation out of wine buying. ![]()
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